Which Email Practices Seem to be Working for Brands?

source: http://www.marketingcharts.com/wp/online/which-email-practices-seem-to-be-working-for-brands-36850/?utm_campaign=rssfeed&utm_source=mc&utm_medium=textlink Email practices – from signup to unsubscribe – have significantly changed over the past 5 years, details Return Path [download page] in a recent study. Brands are asking for less information at sign-up, are more commonly starting their relationships with a welcome email (but less frequently with an offer), and are making the […]